Management Blog * Why the industry needs technology

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Every industrial company has a product, a service or a process with which it tries to generate profits. Many already refer to this as technology. We don't, because there are usually several companies that do the same thing equally well. A company's profits are at risk because customers may be able to get the same thing for less. The key difference in getting your company to win a contract is the unique technology that only your company has. It is the core of competitiveness. To be able to build customized technology you need to .....

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